01
Source signal
+Referrer Match
Evaluate the referring information associated with incoming traffic against the expected campaign path.
Traffic quality
Quality is a process.
Not just a promise.
Danari combines multiple validation layers, independent ad-fraud technologies and source-level measurement to support more informed campaign decisions.
See the Screening Layers ↓Layered screening
Multiple signals.
One quality process.
No single check tells the whole story. Danari evaluates several traffic signals and complements internal controls with multiple third-party technologies.
02
Network signal
+IP Match
Compare IP-related information as part of Danari’s layered traffic-validation process.
03
Browser signal
+Valid User-Agent
Check for a valid browser and device user-agent signal as part of request validation.
04
External signal
+Third-Party Technology
Apply multiple independent ad-fraud technologies alongside Danari’s internal controls.
Measurement matters
Traffic should remain visible after delivery.
Use the analytics and outcomes that matter to your business to assess campaign performance against your own standards.
Source identifiers
Review performance using source-level identifiers that help distinguish traffic delivery.
Your analytics
Use GA4 and other third-party analytics to review engagement and campaign behavior.
Business outcomes
Evaluate conversions and other meaningful actions against your campaign requirements.
Ongoing optimization
Measure. Compare. Refine.
~80%
Average advertiser retention
Long-term relationships are meaningful proof.
Many advertisers continue working with Danari for years because the traffic, analytics and support meet their ongoing campaign requirements.
Review your requirements
Let’s talk quality and measurement.
Tell us how you measure success. We’ll discuss targeting, analytics and an appropriate campaign approach.