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Tracking High Banner CTR (Click Through Rate) That Spoil Your Campaigns

April 24, 2017 by in category Optimizing Campaigns, Fraud Prevention

With actionable knowledge of the banner CTR produced by your traffic acquisition campaigns you can understand what is working, what is not, and what seems suspicious. [...]

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Optimize Website Traffic Using CTR

July 7, 2016 by in category Buying Traffic, Optimizing Campaigns, Fraud Prevention

Data is king when it comes to optimizing your website traffic sources. Unfortunately these days the basic analytics are just not good enough. Campaigns are frequently optimized based on industry standard analytics such as page views, time on site, and bounce rate. These metrics correlate directly to a publishers ad impressions and it’s safe to say that most publishers want them [...]

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