Premium Advertiser and Publisher Network Planning for Growth in XML Feed Advertising in 2011
STUDIO CITY, CA–(Marketwire – February 8, 2011) – Danari Media, Inc. (formally known as Bullhorn Marketing, LLC. / BullhornDIRECT) today announced its new brand, reflecting its focus on content and media distribution for advertisers and web publishers. The company, a premium advertising partner that connects publishers and advertising networks with relevant, high-value monetization of XML feeds, decided on the new brand to signify its position as a growing media company and a key player in the XML advertising space.
“XML advertising feeds are the fastest growing segment of the content market and we’ve rebranded to show our own evolution that has occurred in lock step with the category,” said Collin Kay, VP of Business Development for Danari Media. “We felt we needed a clear brand that tells partners that we’re firmly focused on connecting thousands of advertisers with millions of consumers and Danari Media is that brand.”
Danari connects advertisers with more than 12 million consumers each month across a platform of targeted partner networks that deliver high value and results. As campaigns grow and XML advertising continues to become a more important part of the advertising mix in the coming year, Danari is poised to maintain its leadership position as it grows its reach and internal staff. The goal is to maximize monetization of traffic for web publishers and provide the most value to advertisers and advertising networks in an end-to-end best of breed advertising solution.
“We have been working with Danari Media for approximately 2 years now and I can say for certain they are first class all the way. They have great response times and excellent traffic with industry knowledge that rivals anybody I have ever spoken with. We will continue to use their services for as long as they will allow us to,” said P.J., AdOn Network.
About Danari Media
Danari Media is a premium advertiser publisher network delivering over 12 million clicks monthly. The company’s diverse, sponsored XML feed marketplace is comprised of hundreds of advertiser feeds and is a premier destination for web publishers looking to monetize their traffic. Danari’s goal is to provide publishers and advertisers with the most intuitive ASP technology so they can monetize traffic to its maximum revenue potential in great detail. The Danari Team is headquartered in Studio City, CA, and is currently in growth mode looking for industry talent to help with expansion.